What is off-page SEO?
The term Off-page SEO refers to marketing techniques that occur outside a webmaster’s control that could potentially influence search engine rankings in a positive way. Getting other relevant websites to link to yours (aka link building) is probably the most important form of off-page SEO and the long term ranking ability of a website.
Believe it or not, creating a successful link building campaign often comes down to how well your on-page SEO has been implemented. Attracting links naturally comes down to creating great content and user experience.